Creative Marketing and Graphic Design in Toledo, Ohio
Crowe Horwath LLP
Crowe Horwath is a public accounting, consulting, and technology firm with offices across the globe. Connecting deep industry and specialized knowledge with innovative technology, the dedicated professionals at Crowe create value for their clients with integrity and objectivity. This is accomplished by listening to the clients – about their businesses, trends in their industries, and the challenges they face. Crowe forges each relationship with the intention of delivering exceptional client service while upholding our core values and our industry's strong professional standards. Crowe invests in tomorrow because they know smart decisions build lasting value for their clients, people, and profession.
Jessica was part of Crowe Horwath LLP's in-house marketing team for over 7 years. Jessica was part of a small committee that made strategic decisions about Crowe Horwath's rebrand in 2016. She assisted in writing guidelines for the updated brand manual. She was tasked with creating a number of templates and collecting a large repository of imagery based on the new brand direction. For greater subject matter expertise, Jessica was aligned with specific business units within the company.
LLamasoft is a software company that develops technology to model and optimize supply chain networks. The company offers a variety of products to help clients optimize their supply chains. Supply Chain Guru enables users to model, optimize and simulate supply chain network operations as well as design alternatives and explore the service, performance, costs and risks associated with change. Data Guru simplifies the transformation of data for business users and creates documented, repeatable, time-saving workflows. In 2017, the company announced Demand Guru, a demand modeling product that uses analytics to predict demand into the future while considering external influencers such as weather and economic factors.
In 2017, Jessica developed new product icons for product launches and upgrades. Ensuring brand guidelines were followed, she designed tradeshow exhibits, invitations, sales proposals, brochures, infographics, and other collateral. Jessica worked with other creative arms of the organization to brainstorm content strategy for social media. Additionally, Jessica created the brand identity for the company's user conference SummerCon. She also maintained relationships with freelance contractors and outside vendors, conveying needs and providing feedback where necessary, in addition to training and managing interns.
Read n Give was developed in 2008 by Crowe Horwath LLP, one of the largest public accounting and consulting firms in the United States, in cooperation with THE LEAGUE, a national service-learning organization. Throughout the month of March, students are encouraged to read and donate books. Read n’ Give continues to expand in the number of books donated and the schools and business sponsors participating in collecting and sharing books with literacy organizations.
Jessica developed collateral for the Read n' Give campaign while working at Crowe Horwath LLP. She also designed the web page and served as admin for the Read n' Give Facebook Page for a number of years.
In fall of 2015, the healthcare group at Crowe Horwath held a healthcare summit, where hospital and healthcare executives from across the country met. Jessica designed a printed program, presentation decks, emails for pre- and post-conference communication, signage, and even developed an app using Adobe DPS. The app was intended to be a resource where users could easily access program details like schedules, speaker biographies, hotel maps, and download presentations. The theme "Focus on the Future" was carried out through the promotional material.
The following year (2016) Jessica designed the same promotional materials for the annual healthcare summit, including brochure, email communications, signage, and apps. The theme "Empowering Data" and accompanying visuals were carried out though out the material.
The only conference focused on the practice of supply chain design, SummerCon is open to all of LLamasoft customers, users and prospects. In its eighth year, SummerCon 2018 is set to offer all the ever-popular networking opportunities and case studies attendees have come to expect and value.
At LLamasoft, Jessica met with key stakeholders across the organization to understand their needs and goals, as it pertained to the company’s annual user conference, SummerCon. She delivered creative solutions to help them reach their goals and led campaigns to promote the conference across multiple channels (website, email, video, signage, social media, and a mobile app).